UCare

Preston Kelly *Lead Agency

Chris Preston, Partner, Chief Creative Officer
Beth Elmore, Production Services Director
Melissa Tresidder, Creative Director
Mike Fritz, Senior Production Artist
Charles Tournat, Associate Creative Director
Erika Mayerle, VP, Account Director
Erin Burk, Account Supervisor
Scott Dahlgren, Connections Director
Peter Tressel, SVP, Digital Creative Director
Fernando Palomino, Designer
Yuliya Mycka, SVP, Digital Director
Lisa Thotland, Senior Broadcast Producer

Medicare season is always competitive but last year was particularly so in Minnesota where a change in federal law meant 300,000 seniors would need to shop for a new health plan. UCare, the 4th largest health plan provider in the state with just 73,541 Medicare members jumped on this historic opportunity and increased enrollment by 32,000. Despite low brand awareness we were able to give their brand a new face, and grow awareness and their business significantly. They are now the #1 Advantage plan provider in the state.