CLIENT
Cook County Health & Hospitals System
Caryn Stancik, Executive Director of Communications
Caitlin Polochak, Communications Manager
AGENCY
Caryn Stancik, Executive Director of Communications
Caitlin Polochak, Communications Manager
Cutters Studios
Joe Sciarrotta, Chief Creative Officer
David Hernandez, Executive Creative Director
Gayle McCormick, Executive Content Producer
Luis Ramirez, Global Creative Director
Marina Arnone, Creative Director
Piper Dolan, Executive Strategy Director
Kate Desmarais, Creative Director
Maggy Lynch-Hartley, Senior Content Producer
Adam LeGrand, Management Supervisor
Chelsea Real, Senior Social/Digital Strategist
Brad Silber, Vice President
Philip Puleo, Project Manager
Tara Mullins, Senior Vice President
Kendra Arenkill, Planner
Iris Dew, Freelance Planner
Eyepatch Production Company
SUMMARY
Cook County Health and Hospitals System (CCHHS) is one of the only public hospitals in Chicago offering a Level-III NICU for premature babies. In Chicago, 1 in 10 babies are born premature, costing nearly $4,000 per night. Because CCHHS provides care regardless of ability to pay, they created the "Tiniest Listing" to raise funds--an online rental allowing you to book a stay in the NICU to support preemie babies and their families. Chicagoans resonated with this sense of home, and donations increased 162% in the first four months.
