National Alliance on Mental Illness NYC Metro

Colleen Kane, Director of Development and Communications
Wendy Brennan, Executive Director

J. Walter Thompson *Lead Agency

Eric Weisberg, Executive Creative Director
Howard Lenn, Group Creative Director
Christopher Franzese, Creative Director
Ben Morejon, Art Director
Andrew Curtis, Copywriter
Melissa Parsey, Group Planning Director
Andrew Jones, Business Director
Ryan Lichtenfeld, Acct. Manager

1 in 4 Americans are impacted by mental illness yet many suffer in silence; are you surprised? Mental illness is the most prejudiced issue in society. We found that if we want people to speak up, first we needed to promise: I will listen. #IWillListen was a way for people to advocate their support where it mattered most: on their social networks, at work, on campus and in their community. We earned 13K promises; inaugurated a statewide #IWilllisten day and created a new way for people to find help.