Pearle Vision

Traci Dyer, Sr. Director Brand Development
Doug Zarkin, VP, Head of Marketing

Energy BBDO *Lead Agency

Grant Tennison, SVP, Group Creative Director
Elke Anderle, SVP, Group Planning Director
Shannon Mehner, Planning Director
Austin Scott, Sr. Art Director
Corrine Soltis, Acct. Director
Kelly Stack, Acct. Director
Anna Bleers, SVP, Client Service Director
Katie Clow, EVP, Client Service Director
Ali Rein, Sr. Acct. Executive

OMD *Lead Agency

TMA

Pearle Vision was started by Dr. Stanley Pearle with a small practice in Savannah, Georgia. But nearly 600 stores later, Dr. Pearles vision of genuine care in every neighborhood got lost in a sea of big deals and big promises. Pearle Vision was talking big, but getting smaller. Our challenge was to convince people, in a category where small independent doctors win, to re-consider Pearle Vision. We saw big changes by going back to the future and thinking small delivering on Dr. Pearles dedication to genuine care neighborhood by neighborhood.