Tigo

María Ximena Rodríguez, Chief Experience Officer
Jamie Moreno, Marketing Director
Emerson Rocael González Bran, Business to Consumer Marketing Manager
Andrea Carola Ramírez Galindo, Prepaid Brand Manager

The Ad Company *Lead Agency

Diego Isidoro serrano, Director
Luis Antonio Vásquez Cordón, Creative Services Director, Francisco Javier Coque, Creative Director

Universal McCann

Judith Centes, Media Director

Data consumption surpassed and affected voice call consumption. Tigo has always offered packages of voice calls, however, its revenue stagnated. To reverse it, Tigo launched a campaign of UNLIMITED TALK no matter how long the calls last. "When I call on a cell phone I cannot talk a lot, I avoid touching issues that require a lot of time to talk and consume my balance" "Descósete hablando ilimitado" breaks the barrier of the insight and enhances the benefit of "unlimited calls" regardless of the topic and time the call lasts.