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WWF
Plastic Diet

RAN IN:

CLIENT
WWF Singapore

Michael alexander, senior Manager Campagns and Advocacy

AGENCY
Grey Malaysia *Lead Agency

Graham Drew, CCO
Heng Thang Wei, Creative Director
Kevin Wong, Art director
Andrew Fong, Creative Director
selva ganapathy, Copywriter
ralve khor, art director
suzy chiang, agency producer
Marcus SK, client service director
Måns Tesch, Chief Strategy Officer - AMEA


SUMMARY

Plastic pollution is a serious environmental crisis, but previous campaigns haven’t managed to rally public support. The Plastic Diet campaign re-framed the debate - from a distant environmental issue to an acute personal problem by making people awarethat we involuntarily eat and drink plastic. Our now iconic message that “you eat a credit card of plastic every week” created headlines across the world and inspired +2 million people to pledge support giving WWF the momentum to put pressure on governments before the signing of the global treaty at UNEA 2022.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Video Ads,Direct Mail,Events,Interactive / Website / Apps,OOH – Billboards,OOH – Other Outdoor,Packaging & Product Design,Print - Newspaper,Public Relations,Influencer / Key Opinion Leader,Sponsorships – Sports,Trade Shows, Trade Communications, Professional Engagement,User Generated Content & Reviews

Language: English