O-I

Doremus *Lead Agency

Matthew Don - Chief Innovation Officer
Chris Philip - Chief Experience Officer
Yin Chung - Assoc. Director, Digital Strategy
Jessica Engle - Social Media Strategist
Dave Feinberg - Acct. Director
Phil Katz - Media Director
Evelyn Neill - Executive Creative Director
Nicole Paladino - Asst. Acct. Executive
Ashby Parsons - Creative Director
Maggie Powers - Creative Director

TBWA\Corporate

Omnicom Media Group

Rapp Brasil

PHD Media

O-I makes most of the worlds glass bottles and jars. But brand managers have been shifting to plastic, destroying O-Is market share along with the health of our planet. The Glass Is Life campaign emerged from a subconscious love for glass to become a global sensation, targeting brand managers and their consumers. Harnessing foodies, ocean advocates and the health-conscious, the campaign proved that the world needed more products in glass. From Rio to Rome, it also improved brand managers perceptions by 84%.