Unilever

Fernando Acosta - SVP, Global Brand Dove
Giovanni Valentini - Brand Development Director

Ogilvy & Mather *Lead Agency

Larry Byrne - Sr. Partner, Director, Broadcast Production
Maureen Shirreff - Sr. Partner, NA Creative Director
Becky Getz - Sr. Partner, Group Acct. Director
Illona Elspass - Acct. Director
Dennis Lewis - Global Creative Partner
Rock Pausig - Partner, Creative Director
Rebecca Rush - Partner, Creative Director
Tereasa Surratt - Creative Director

Edelman GmbH

Mindshare

Dove launched its Pro-Age Campaign with two missions in mind: Spark worldwide debate by challenging the idea that you have to be young to be beautiful and move products off the fiercely competitive anti-aging shelf. In less than a year after its launch, the Campaign has succeeded in broadening society's definition of beauty by putting Dove's Pro-Age point of view on the cultural radar and making its product line a force to be reckoned with in the category.