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Nordic Leisure Travel Group (Spies)
Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI

RAN IN:

CLIENT
Nordic Leisure Travel Group

Jan Vendelbo, CEO, Spies
Eva Lundgren, CMO
Morten Willesen, Head of Digital

AGENCY
Robert / Boisen & Like-minded *Lead Agency

Gitte Andersen, Account Director
Heinrich Vejlgaard, Lead Creative
Rene Sohn Kammersgaard, Lead Creative
Søren Christensen, Head of Strategy


Gobsmack Productions


SUMMARY

The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward. Did it work? Kind of: 75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%

CASE VIDEO


Medium Featured On Video: Contests,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid

Language: English