Andel

Rikke Harbo Trikker, CMO
Helene Johansen, Head of Branding
Majken Lüning, Brand Manager

Robert Boisen & Like-minded *Lead Agency

Klara Vilshammer, Lead Creative
Christoffer Boas, Lead Creative
Kim Boisen, Head of Strategy
Mette Ingemann, Account Director
Victor Petri, Head of Activation
Alexander Faxø, Senior Brand Activation Strategist

Gobsmack Productions

With this campaign, Andel took on their new role as a industry leader and fought against the 'not in my backyard' mentality that had previously halted 82% of all municipal wind turbine projects. Through an activistic campaign, Andel introduced their only one-year-old brand to the Danish population, initiating a debate that quickly spread to news media and generated 146 press mentions with an earned media value of 3.5 million DKK (€470.000) After the campaign, 23% had shown their support for wind turbines, and Andel brand awareness had increased by 67%!