CLIENT
UNITED24
Mykhailo Fedorov, Deputy Prime Minister for Innovation, Education, Science and Technology
Yaroslava Gres, Main Coordinator
Julia Solovey, Head of Partnerships department
Valeria Dorosh, Head of Communication Department
Natalia Stanko, Content manager
Felix Litvin, Content manager
Tatyana Melnikova, Content manager
Daria Mituk, Сommunications manager
Katya Bolshakova, Designer
Dan Balashov, Photographer
Andrii Yushak, Photographer
Artem Skorozinsky, Videographer
Metinvest
Yuriy Ryzhenkov, General Director
Natalya Yemchenko, Chief Reputation Officer
Oleg Davidenko, Corporate Communications Department Director at Metinvest
AGENCY
SOVA jewelry house
Lyudmila Sova, General director
Stepan Slynchuk, CEO
Anna Koval, Head of Marketing & Sales
Andrew Onoprienko, Head of e-commerce & digital
Kristina Bashliy, Deputy head of marketing
Nova poshta
Vyacheslav Klymov, Co-founder
Olena Plakhova, Chief reputation and marketing officer
Olena Umerenko, Head of the Department of Social Responsibility of Business
Rozetka
Iryna Chechotkina, Co-founder
Vladyslav Chechotkin, Co-founder
Yulia Kuznetsova, Deputy Head of marketing
Oleksiy Tibilov, Deputy head of the contact center
SUMMARY
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defence of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, $8.2M were raised to help Ukraine.
