VIF - The Network to Prevent and Tackle Violence Against Women

Andrada Cilibiu, Communication Expert Filia Center, part of the VIF Network
Mihaela Mangu, Executive Director ANAIS Association, part of the VIF Network
Tudorina Mihai, Executive Director FRONT Association, part of the VIF Network

DDB *Lead Agency

Roxana Nita, Executive Creative Director
Alexandru Iliescu, Senior Copywriter
Ana-Ramona Tanasa, Senior Art Director
Andreea Boiangiu, Senior Account Executive
Roxana Tampau, Managing Director
Roxana Memetea, Managing Partner
Luciana Cucoanes, Head of Strategy

Porter Novelli Public Relations

Sorina Mihai, Managing Partner
Gabriela Stanciu, Senior Media Manager

Media Investment

Mirela Necula, Managing Director
Alexandra Enea, Digital Media Director
Luiza Florescu, Influencer Marketing Specialist
Ruxandra Carstea, Influencer Marketing Specialist

ABIS STUDIO

Mariana Andriescu, Producer and Managing Director
Iulia Rugina, Film Director
Boroka Biro, DOP
Liviu Gheorghe, Line Producer
Mihaela Nastase, Post-production Coordinator
Olivia Ianculescu, Editor
Voica Oltean, Actress
Mihai Dobre, Songwriter
Adi Bulboaca, Photographer

VIF – the Network to Prevent and Tackle Violence against Women – aimed to generate reach/awareness and petition signatures to stop virginity testing in Romania without the state's support or budget. By emphasizing that virginity testing is an unscientific, harmful rite of passage compared with the Baccalaureate exam (a good rite of passage), VIF gathered an 18 million audience (2x goal), 83,500€ earned media, over 44,000 signatures (4x goal), stopping the procedure within 5 campaign days. The state decided also to ban the law, order pending Parliament voting in 2023.