ATLANTIC GRUPA, D. D.

ENZO SMREKAR, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Petra Čadež, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Mojca Pesendorfer, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Živa Deu, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Mirjam Obljubek, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Nedeljka Jankovič, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Simona Koren, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Špela Cocej Minatti, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Martina Humar, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Tjaša Pinter, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Simon Horvat, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Tamara Vilhar, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Valentina Erčulj Džuban, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Polona Dakič, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Vida Kos, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Eva Čeperlin, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Taja Špacapan, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Mirsada Kadribasic, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Srđan Zlatanov, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Tina Beckman, To provide strategic direction, define campaign objectives, and ensure alignment with their brand
Sarah Ashor, To provide strategic direction, define campaign objectives, and ensure alignment with their brand

LUNA TBWA *Lead Agency

JANEZ RAKUŠČEK, Conceptualization and creative design of the campaign.
Medeja Kraševec Žnidarec, Conceptualization and creative design of the campaign
Jure Sotler, Conceptualization and creative design of the campaign
Blaž Žnidarec, Conceptualization and creative design of the campaign
Mojca Praznik Matič, Conceptualization and creative design of the campaign
Maruša Hrovat, Conceptualization and creative design of the campaign
Ana Kotar, Conceptualization and creative design of the campaign
Patricija Štangelj, Conceptualization and creative design of the campaign
Nina Zadravec, Conceptualization and creative design of the campaign
Valerija Smolej, Conceptualization and creative design of the campaign
Pia Požek, Conceptualization and creative design of the campaign

Media Publikum, d.o.o., Ljubljana

Vesna Boh, Participation in the implementation of the communication campaign for the selected channels

Promedia Group

Maja Rebrina, Participation in the implementation of the communication campaign for the selected channels

Aragon

Janko Hočevar, Participation in the implementation of the communication campaign for the selected channels

Argeta is market dominator in pâté category in West Balkans but due to challenging economic circumstances the target group of premium priced Argeta was shrinking. Looking at consumer behavior, we found that when choosing pâté, people choose among many savoury products eaten on bread, not pâtés only. We decided to grow “share of bread”, not only “share of pâté” within the target group less effected by inflation. Our communication platform was based on strong and beloved connection between Argeta and bread and successfully increased Argeta’s share of bread.