CLIENT
Norlys
Per Hjuler, CMO
Dennis Gade Pedersen, Brand Director
Kirstine Bernes, Brand Manager
Louise Bjerregaard, Brand Manager
Birgitte Møller-Heuer, Kommunikationschef
Ulf Lund, SVP og Direktør
Thomas Kristensen, Senior Director
Michelle Hald, Pressechef
AGENCY
Patrick Poulsen, Senior Strategic Planner
Madeleine Næsborg Veyssiere, Group Client Director
Frederik Halby, Senior Creative
Ulla Snetoft, Digital Director
Aske Kror, Copywriter, creative
Rasmus Frandsen, Digital designer
Nikolaj Hansen, Copywriter
Dennis Lynge, Design Director
Nicolai Stahl, Chief Creative of_x0000_cer
Christian Budtz, Chief Strategy of_x0000_cer
Mats Eiersø, Digital creative
Christian Sevel, Creative
Peter Theglev, Photographer
Mathilde Madsen, Projektleder
Emilie Elmeskov, Projektleder
Ulla Snetoft, Digital Director
Isabella Bruhn, Digital Consultant
Cille Silverwood-Cope, Producer
Theis Clausen, Executive Producer
Orchestra
Line Luna Hasselsteen, Digital director og partner
Anne Norberg, Senior Partner
Help PR
Help PR
Charlottte Correll, Rådgiver
WeCode
Tobias Midskaard, Udvikler
Red Cross
Stine Raaholt, Sektionsleder for kampagner & projekter
SUMMARY
In 2022, Norlys found itself facing a critical issue - society faced energy shutdowns and Norlys was on the brink of becoming the face of the crisis. To turn the tide Norlys created a national donation drive on January 1st and turned every saved kWh into a currency of helping those in need and show doing less collectively can do more. To spur change Norlys unplugged Denmark's biggest musicians in concerts on national TV's ad breaks. The results? 17% reduction in energy turned into 45 million to those in need.
