Asociatia ANAIS

Carmen Nemes, President ANAIS

Cheil Centrade *Lead Agency

Roxana Niță, Group Creative Director
Alexandru Iliescu, Copywriter
Ana-Ramona Tanasa, Art Director
Maria Trepcea, Account Director
Ana-Maria Radulescu, Senior Account Manager
Monica Garbur, AV Producer
Veronica Bratu, Social Media Manager
Mihai Gongu, Executive Creative Director SEE
Carmen Miruta, Client Service Director

ANAIS created a campaign that explains the power of gifts from abusers in domestic violence relationships, with the aim of raising awareness of the emotional entrapment victims face. The campaign "GUILT GIFTS PUPPETRY" attracted actors, choreographers, a partner TV station and Artmark to volunteer their time and platforms for this cause. We created 8 online theatre episodes starring real gifts from survivors working with ANAIS and promoted viewing them online in exchange for donations. Artmark joined our campaign and auctioned off the puppets for additional contributions to our cause.