Colgate Palmolive Europe

Stefano Roserba, Associate Brand Director Sanex
Rani Al Hajii, General Manager, Europe Personal Care
Laurent Cayet, Director, Integrated Marketing Communications, Europe

Contrapunto BBDO *Lead Agency

Carlos De Javier, Executive Creative Director
Joanne Lee, Strategic planning director
Francesca Knopp, Business Director
Noemi Vidal, Account Director
Aleix Bou, Creative Director
Jacint Cabau, Creative Supervisor

Wavemaker Worldwide *Lead Agency

Chris Worrell, Head of planning

A stagnant market, powerful competitors, product parity, declining media investment. Challenges Sanex Zero% overcame, growing annual sales by 112% in 4 years. With everyone shouting ‘less chemicals’, we asked, what does this actually mean? More respect for your skin, yes. But also more respect for the planet. Our health and the planet’s go hand in hand, you can’t have healthy skin if you don’t have a healthy planet. Based on this truth, we changed the conversation, asking people to care for our planet’s fragile ecosystem, which we’re all part of.