CLIENT
Curtea Veche Publishing
Miruna Meirosu, PR Manager
Barna Nemethi, Executive Director
AGENCY
Vasilije Corluka, Chief Creative Officer
Adriana Pașcan, Creative Director
Silvia Grădinaru, Copywriter
Victor Stroe, Associate Director & Head of Strategy
Maria Sarivan, Strategic Planner
Fulvia Olaru, Brand Communication Manager
Andrei Constantinescu, Art Director
Sorin Deleanu, AV Producer
Alex Zlăvog, AV Producer
Dominic Timotin, Web Developer
Cătălin Cumpănașu, Copywriter
MSL The Practice
STARCOM
SUMMARY
Curtea Veche proved to busy Romanians that there is #TimeToRead, no matter how tied-up our lives are. The campaign debunked the most often invoked reason – the lack of time – through the power of example given by the busiest and successful celebrities people looked up to. By going where people were already spending their time, sharing the message through those they followed, the campaign reached 10 times more people than estimated and truly impacted Romanians’ attitudes towards reading. 100% organic, with no media budget.