CLIENT
Yamaha Music Europe GmbH
Chris Dunkley, Group Lead Marketing
Emilie Birks, Digital Marketing Expert
Sebastian Krenmayr, Marketing Specialist
AGENCY
Christoph Nann, Chief Creative Officer
Jonas Pieper, Head of Planning
Natascha Teidler, Head of Production
Bernhard Labitzke, Senior Copywriter
Tizian Leschke, Art Director
Andreas Kurhan, Senior Copywriter
Annika Haller, Account Director
Davina Hasse, Junior Account Manager
Hearts & Science Germany GmbH
Jannik Reuter, jannik.reuter@hearts-science.com
Puneh Rahimkhan, Consultant
André Rahn, CEO
Dennis Klünter, Director
SUMMARY
How Yamaha inspired a teenage audience to play an instrument: In three engaging short films the brand told stories that show how music can help young adolescents to master emotional everyday challenges and connect to peers. Despite a small budget, Yamaha managed to achieve a considerable increase in sales in the declining market for musical instruments. All performance targets were exceeded and the brand was proud to win new, young music fans.
