AGENCY
Lucas Reynoso Vizcaino, Global Creative Lead
Remi Marcelli, SVP, The LEGO Agency
Leah Mababangloob, Global Creative Team
Gonzalo Torres, Global Creative Team
Heidi Rathschau, Global Creative Team
Christian Myhre Nygaard, Global Communication Partner
Tobias Kjaer, Senior Communications Strategist
Lotte Baek Stokholm, Senior Global Project Manager
Charlie Cooper Henniker, Director of Film Production
Fredéric Antoine Serval , Head of Search and Analytics
Charlotte Lor, Senior Global Brand Manager
David Hall, Senior Director, Brand Development
Simon Østergaard-Nielsen, Analytics Strategist
Orsolya Fekete, Analytics Strategist
Sheila Yau, Analytics Strategist
Lene Klärke Lund Nielsen, Senior Director, Global Communication Partners
SUMMARY
The Holidays are a ‘make or break’ period for any toy brand (40% of sales). LEGO was relying on smaller base of kids, buying us more frequently who parents knew would enjoy a LEGO gift. To get more parents to buy us, LEGO had to link its offering with what kids are passionate about (e.g cars/superheroes). We used our new platform, Rebuild the World, to show parents that whatever kids are passionate about, LEGO toys lets them rebuild what they like into something they love providing endless hours of fun.
