CLIENT
kaspersky
Denis Khromov, Brand
Nikita Morozov, Head of Design
AGENCY
Eleanor Metcalf, Strategist
Mike Watson, Creative Director
Asli Yardimci, Creative Producer
BROOKE MALONEY, Account Director
Katia Schutz, Creative
Stefan Foster, Creative
Kristina Branchugova, Head of Global Brand
Chris Bailey, Planning Director
Andrew Winton, Marketing VP
Cris Butler, Business Director
Gareth Sheehy, Associate Business Director
SUMMARY
After 23 years in the cybersecurity category, the Kaspersky brand was in need of revitalisation to compete with higher-spending competitors and new market entrants. We launched 'Bring on the future', a campaign that talked about the benefits technology offers, rather than the threats it poses. Across all markets YOY, our campaign resulted in: Increases in awareness and consideration Uplifts in average weekly sales during the campaign period All in a period of under 10 weeks, on lower budgets than our competitors.
