CLIENT
Heineken.
Els Dijkhuizen, Director Global Heineken Communication & Innovation
Javier Jimenez, Innovation Manager Global Heineken Brand
Bram Westerbrink, Senior Global Brand Director
AGENCY
Ed Booty, Chief Strategic Officer APAC
James Moore, Global Strategy Director
Mihnea Gheorghiu, Executive Creative Director
Milos Obradovic, Executive Creative Director
Bruno Bertelli, Chief Creative Officer
Bela Ziemann, Chief Strategic Officer
Sol Ghafoor, Digital Head of Strategy
Derek Muller, Heineken Account Director
Corinne Malsert, Head of Strategy
Ilko Petkov, Data Strategist
Eleni Charakleia, Global Account Director
Alice Teruzzi, Art Director
Francesca Ferraccini, Copywriter
Thiago Cruz, Executive Creative Director
Starcom
Kate Hinz, Global Account Director
Natasha Wallace, Global Strategy Director
Carolin Wagner, Account Manager
SUMMARY
This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer. We took ours to a place that was populist and positive. We positioned 0.0 as beer with added benefits. In fact, anytime you fancy a beer… Now You Can. 0.0 has become Europe's and the world’s leading non-alcoholic beer. It’s the fastest growing non-alcoholic beer and in the majority of launch markets is also the market-leader. Despite sustained heavy spending, in under four years our investment is already highly profitable... So ‘Cheers’ to that.
