CLIENT
IBM
Rolf Maier, European Campaign Manager
Raphaela Laufs , European Digital Strategist
Alexandru Ionescu, Content Marketing Manager
Bob Yelland, Marketing Portfolio Lead – Blockchain
AGENCY
Eightbar collective (Ogilvy + Mindshare) *Lead Agency
David Raichman, Creative Director
Mary McFarland , Governing Council
Aditya Anupkumar, Global Strategist
Barthélémy de Champsavin , Producer
Sharlene Menard, Performance Marketing Lead
Coralie Cupillard, TV Producer
Olivier Bennoun, Director
Anthony Saoudi , Producer Director
Felix Jauberty, Copywriter
Guillaume Mary, Art Director
Mathieu Locatin, Art Director
Alice Marguet , Performance Media Manager
Marie Vacher , Performance Marketing Executive
Antoine Morelle , Social Media Lead
Laura Laisne , Performance Media Lead
Susan Westre, Creative Director
SUMMARY
We brutally simplified the importance of Blockchain through the easily recognizable metaphor of the shell game; generating (and exceeding) revenue pipeline objectives with a limited budget.
