Fresenius Medical Care Deutschland GmbH

MRM//McCANN Germany *Lead Agency

Katharina Potgieter, Social Media Channel Manager
Stefan Kursawe, Creative Director
Lena Zimpel, Junior Art Director
Luo Yu, Art Director
Martin Biela, Executive Creative Director
Michael Klaiber, Motion Designer
Sandra Schaus, Art Director
Kathrin Eisenbarth, Client Service Director
Jan-David Winter, Junior Art Director
David Broghammer, Senior Social Media Manager / Consultant
Chantal Hildebrandt, Art Direction
Berenice Benevides, Senior UX Designer
Farina Bubert, Account Director

McCANN Worldgroup Germany

Thomas Auerswald, Creative Director
Sebastian Hardieck, Chief Creative Officer
Alison Segar, Chief Strategy Officer
Andreas Brückner, Managing Director
Christian Bihn, Head of Brand Strategy
Klaus Flemmer, Head of Production

Medical filters for dialysis are a small transit item in hospitals – used million times every day around the world. In times where hospitals have to cut costs, Fresenius as a premium supplier of dialysis products is under pressure and needs convince hospital managers that it is worth to think about premium quality filters. The challenge was to create awareness with medical purchasers for the tiny filters and their huge impact on both the business and the life of their patients.