Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5

KONE elevators
Machine conversations

RAN IN: Belgium; Denmark; Finland; France; Germany; Italy; Netherlands; Sweden; United Kingdom

CLIENT
KONE Oyj

AGENCY
Hasan Partners *Lead Agency


Cocoa Media Productions


Into Digital


SUMMARY

Elevator giant KONE wanted to break into high-value services with a new service powered by IBM Watson IoT. With virtually zero paid media, elevator maintenance - a lower-than-low interest issue - was made into a global hot topic that was even injected into pop-culture as the “talking elevators phenomenon”. For the first time ever people could listen to machines talk intelligently to each other, in real-time, in human language. Reaching over 755 Million viewers and listeners, featuring in over 1300 articles, it turned KONE into an industry thought-leader again.

CASE VIDEO


Hero Medium: PR

Medium Featured On Video: PR

Audience: Professional building managers, developers and owners

Objectives: Increase awareness

Type: Business to Business

Language: English