You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Raffaello
Raffaello against Loneliness
RAN IN: Slovakia; Czech Republic
SUMMARY
People don’t have time for themselves or their loved ones.
Therefore Raffaello prepared a project based on connecting people and sharing
personal emotions.
Send a box of Raffaello and upload the personal video message to
someone you like and whom you cannot greet in person.
Although sending the product/message was not conditioned on the
purchase, the event led not only to positive product associations but also to a
massive increase in Raffaello sales in the declining or flat markets.
CASE VIDEO

Hero Medium: MOBILE/TABLET
Medium Featured On Video: App
Audience: target groups for research are the same as defined in section 1B - audience
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English