CLIENT
The Coca-Cola Company
Sarah Sachs, Director, Marketing
AGENCY
Glen Peden, VP NA Shopper Group Creative Director
Kyle Morich, VP Director of Shopper Strategy
Jorge Hernandez, VP Group Directo
Megan Griswold, Senior Account Manager
AJ Croce, Design Director
Jose Lazarte, Art Director
Lily Stockton, CopywriterDeb Ceto, Senior Studio Specialist
Chris Germain, Digital Artist
SUMMARY
During the height of the pandemic, Coca-Cola transformed an everyday act of necessary convenience (online delivery) into a conscious act of charitable giving (meal donations). Coke wanted to restore traffic to its valued restaurant partners, while at the same time supporting local communities. For every meal ordered on Uber Eats, Coca-Cola would donate one meal to Feeding America, with a goal of donating 5 million meals by the program’s end—and all shoppers had to do was click, order, and dine at-home when their delivery arrived.
