Anheuser-Busch InBev

FCB/RED *Lead Agency

Teddy Brown, EVP, Executive Creative Director
Tony Mavrelis, VP, Creative Director
Bruce Forbes, Senior Art Director
Sue Salvi, Senior Copywriter
Cayne Collier, Sr. Copywriter
Howard Klein, SVP, Group Management Director
Katie McNulty, Account Director
Joe Tipre, VP, Director of Production
Stacy Miller, Executive Producer
Gina Tabascio, Project Manager
John Bleeden, Executive Creative Producer
Anita Koltun, Associate Producer
Kristin Oberg, Director, Project Management

FCB Chicago *Lead Agency

Andres Ordonez, Chief Creative Officer
Kelly Graves, President

Dentsu

Vincent Kim, VP, Group Director
Anthony Domenick, Associate Director, Integrated Planning
Hanna White, Associate Director, Integrated Planning
Tim Jonathan, Associate Director, Integrated Sports

3PM Agency

Lord + Thomas

Roman Mendez, Post Producer
Steve Immer, Editor
Luke Wilkening, Assistant Editor
Jeff Altman, Colorist
Paul Rosckes, Finisher
Kathleen Chee, Graphic Artist
Jason Ryan, Director of Audio

Story

Ron Lazzeretti, Director
Mark Androw, President, Executive Producer
Cliff Grant, Executive Producer
Marsie Wallach, Producer
Mary Langenfeld, Production Supervisor
Tom Syoen, Production Coordinator

To connect with sports fans and make up for lost revenue in-stadium and on-premise due to COVID-19, Bud Light created a 360-campaign that used the beloved beer vendor to bring fans the in-stadium experience they were missing and inform them they could get beer delivered to them, just like at the game. Executions drove to BudLight.com/Delivery which aggregated all retailers that could deliver to them. This accelerated alcohol delivery shopping from BudLight.com/Delivery, increasing site traffic 1700%, more than doubling retailer click-outs and contributing to a 209% e-commerce sales lift YOY.