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CHIPS AHOY!
CHIPS AHOY! and Dollar General Salute Service Members

RAN IN: United States

CLIENT
Mondelēz International

Kim Yansen, Channel Vice President
Ashleigh Zysko, Customer Director - Shopper Marketing
Steve McGowan, Director - Shopper Marketing
Jacob Witt, Customer Category Manager – Biscuit
Julia Rosenbloom, Chips Ahoy! Brand Manager

AGENCY
Phoenix Creative Co. *Lead Agency


Dollar General

Jennifer Dilts, Senior Buyer, Candy and Snacks
Josh Williams, Director-Shopper Marketing
Denine Torr, Director - Community Initiatives
Molly Farmer, Account Executive, Partnership Marketing


USO

Kristin Caracciolo, Account Manager


SUMMARY

To grow the 57-year-old CHIPS AHOY! brand at Dollar General, CHIPS AHOY! unleashed eye-catching camo packaging and a robust digital, social, and in-store program to capture shopper and employee engagement. The mission-driven program generated goal-surpassing Dollar General cookie category sales and increased Cookie Category $ sales. Unprecedented media, PR, and social impressions exceeded benchmarks with 2.3MM impressions and a double-the-benchmark .28% first action rate.

CASE VIDEO


Language: English