The J.M. Smucker Company

Jessica Fair, Director, Omnichannel Customer Marketing
Megan Gotham, Senior Manager, Omnichannel Customer Marketing
Hannah Manchester, Manager, Omnichannel Customer Marketing

IN Connected Marketing *Lead Agency

Dino de Leon, EVP Executive Creative Director
Bryant Ross, SVP Managing Director
Bryan Forbes, VP, Strategic Planning
Amanda Rosen, Vice President
Elana Rakitin Kipp, VP, Innovation
Erica Baker, Senior Account Director
Katie McElligott, VP, Group Creative Director
Leo Bewley, Channel Strategist
Marius De Waal, Account Supervisor
Claudia Bach, Data Stategist
Madison Merriman, Senior Account Executive
Rich Hashimoto, Creative Director
Kathleen Mulkerrin, Senior Art Director
Tom Wiener, Associate Director Project Management
Jaime Groth Searle, Associate Creative Director
Nina Delise, Art Director

Viacom

The routine of buying dog food can become a rut. So, we disrupted this routine with The Doggie Days of Summer. This program leveraged shoppers’ openness to trying new things during summer to shake them out of autopilot and get them to explore our brands at Walmart. Identifying 3 custom pet parent segments, we matched and targeted each with the brand that best meets their unique needs. By summer’s end, we grew both conversion and trips for JMS brands and for the category at Walmart—results that really got tails wagging.