Mondelēz International

Heather Johnson, Director, Sales West
Tracey Brown, Customer Category Manager
Amanda Keuler, Account Strategy Coordinator
Rachel Williams, Account And Media Strategist
Lena Antin, Sr. Associate Brand Manager
Tracey Benitz, Associate Director, Equity Jewel Brands
Mindy Stone, Customer Marketing Director
Steve Mcgowan, Director, Shopper Marketing
Erin Tribfeltner, Customer Account Manager, Foodservice

7-Eleven, Inc.

Emily Stegman, Category Manager, Biscuit

Phoenix Creative Co. *Lead Agency

Momentum Worldwide

Kendall Jones, Director, Business Leadership

TMPG

Weber Shandwick

Johnny Cupcakes

This program leveraged a shopper insight to create a custom activation that was successful across multiple fronts. It introduced the fifty-year-old NUTTER BUTTER brand, an unsupported business for decades, to 7-Eleven’s millennial shoppers; launched three product innovations in three different product categories; and pushed the brand’s sales from flat to double-digit growth throughout and after the promotional period.