SUMMARY
Swisse is an Australian health brand that wants to attract more attention from young domestic consumers. However, most young people think that health care products always give them a feeling of old-fashioned and boring, and regimen is something that the elderly can do. Therefore, we started with milk tea and turned what seems to be the least healthy but most popular with young people into a new way of regimen in Swisse. Idea# The first milk tea that can be used for regimen # First, Swisse developed a variety of super popular milk tea, such as "Snow Mountain Black Tea Grape Seed" with Swisse Grape Seed Extract, and "Aurora Collagen" with Blood Orange Collagen Extract; Then, we opened the first physical Swisse milk tea station, and implemented the web celeb milk tea. In addition, Swisse also opened a tea station on the take-out platform, allowing more young people to easily get regimen whenever and wherever. The campaign allowed Swisse to win the imported brand champion in the T-mall double eleven.
