CLIENT
Intel China
吕冬, 英特尔(中国)品牌营销、创意及大型活动总监
吴宗翰, 英特尔(中国)创意总监
彭松斌, 英特尔(中国)品牌推广经理
闫檬, 英特尔(中国)数字市场营销经理
AGENCY
Innokids Communications Limited *Lead Agency
周子翔, 视频剪辑
王晓东, 文案
王波, 客户执行
王聪, 创意总监
马超, 创始人兼总经理
高鹏, 美术指导
SUMMARY
As a leading technology brand, Intel has made outstanding contributions in the fields of education, environment and culture. But the public's understanding of Intel is more of a chip maker. Intel hopes to change this impression. The Great Wall is one of the most important cultural heritages in the world. Its repair work has great historical and cultural and social welfare values. Working with China Cultural Relics Protection Foundation, Intel has combined drone technology with artificial intelligence to create a new and efficient solution for the repair of the Great Wall. While this initiative is innovative, it is of great significance to the use of artificial intelligence and social responsibility. It is a classic case in which modern science and technology actually solve problems for human civilization. Intel has gradually transformed from a chip company in the PC era to a data-driven artificial intelligence company.