SUMMARY
Oreo with the Oriental IP launched a joint-name product, wrapped in a classic Western-style crust to wrap the Chinese flavor sandwich, so that the taste of Chinese and Western is perfectly integrated into a sandwich cookie. In the spread of cultural relics posters, epic blockbusters, interactive videos, and roundtables of foodies and brand spokespersons. The highlight of this marketing lies in the cultural collision between Chinese and Western IP. Besides form, culture is the key to success. Heavyweight the material is fully delivered, giving the user a strong sensory impact. In the end, he achieved excellent results. The epic video playback exceeded 110 million times. The interactive video H5 and round table video views exceeded one million times. On the first day of the product launch, he bought 760,000 bags and increased the powder by 260,000. The key KOL reported a large number of reports. The number of related topics has exceeded 1.29 billion. The whole event has become more famous overseas.
