SUMMARY
Honor of Kings crossed over with MAC.
* product level:
Extract the skin color and decoration of 5 heroines of king, display the same IP in multiple dimensions at the product level.
* communication level:
Using the top traffic game and top traffic female group star double IP strategy, Igniting the topic and covering young people in the second and third world groups.
* sales level:
Simultaneously launched MACx HOK‘s of glory applet, realized million-level sales through online traffic. With offline AR+VR technology, TA can get the same makeup with one-click.
* win-win results:
With the help of crossover MAC, the game uses women as the power to pry away the tired players, giving them bragging rights and restoring their confidence in the game.
MAC breaks through the circle of honor of Kings to gain new users, adding popularity to beauty brands and making games more fashionable and invincible.
