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Corona
ONE PHONE ONE INSTRUMENT-TRACK & ONE BAND

RAN IN: China

CLIENT
ANHEUSER-BUSCH INBEV (CHINA) SALES CO.LTD.

Frank Wang, Super Premium Associate Marketing Director
Mora Ma, Corona Marketing Manager

AGENCY
Reload *Lead Agency

Road Zhang, CEO
Sunny Lai, Executive Creative Director
Joe Lim, Associate Creative Director
Kathrine Liu, Designer
Jazzy Cheng, Copywriter
Daniel Mei, Strategy Manager
Lucy Song, Account Director
Cady Cao, Account Manager


SUMMARY

Corona as an imported Mexican beer brand, advocating chill and relax lifestyle. During the Chinese New Year, how we can create a drinking occasion for Corona has become a biggest challenge. We found people are having a bored and repetitive friend gathering during the later half of vocation. We desi9ned a multiple-screen interactive social experience that gives users the chance to use their phones to collaborate with each other and play music as a band, where users can put down their phones and 'Live In The Moment' with friends again.

CASE STUDY

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CASE VIDEO


Classification: National

Language: Mandarin