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UBS Kids Cup
UBS Kids Cup - Wie eine partnerschaftliche Marketing-Initiative eine ganze Sportart verändert

RAN IN: Switzerland

CLIENT
UBS Switzerland AG

Björn Waespe, Head Global Sponsoring & Brand Activation
Adrian Wyss, Head Sports Sponsoring
Sebastian Rouiller, Projektleiter Sport Sponsoring
Tamara Rieder, Projektleiterin UBS Kids Cup
Dania Vogel, Head Moving Images
Sonja Kingsley-Curry, Head Key Initiatives & Creative Assets
Manuela Gualeni, Projektleiterin Key Initiatives
Daniel Fischer, Head Marketing Schweiz

AGENCY
UBS Switzerland AG *Lead Agency

Björn Waespe, Head Global Sponsoring & Brand Activation
Adrian Wyss, Head Sports Sponsoring
Sebastian Rouiller, Projektleiter Sport Sponsoring
Tamara Rieder, Projektleiterin UBS Kids Cup
Dania Vogel, Head Moving Images
Sonja Kingsley-Curry, Head Key Initiatives & Creative Assets
Manuela Gualeni, Projektleiterin Key Initiatives
Daniel Fischer, Head Marketing Schweiz


Weltklasse Zürich

Chrisotph Joho, Co-Director Weltklasse Zürich
Andreas Hediger, Co-Meeting Director Weltklasse Zürich
Andreas Cueni, Head Media & Communications


Publicis Zürich

Jan Kempter, Creative Director
Stephanie Galfano, Brand Director
Peter Brönnimann, Executive Creative Director


SUMMARY

CASE VIDEO


Hero Medium: Branded Content

Audience: Breite Bevölkerung der Schweiz

Objectives: Connect generations and families through sports education

Type: B2B und B2C

Language: German