Fairmont Hotels & Resorts

Michael Innocentin, SVP Commercial Projects
Nicole Lierheimer, Global Head of PR & Communications
Lindsay Tessis, Director, Social Media & Content Marketing

Diamond Marketing Group *Lead Agency

Dave Stevenson, SVP Creative Director
Lucas Longman, Art Director
Sean Atkinson, Copywriter
Jordan Markowski, SVP, Integrated Strategy
Colleen Kelly, Group Account Director
Mark Graham, Executive Producer
Giordan Sora, Head of Production, Experiences
Kyle Nielsen, Design Director
Rebecca Dunnet, Art Director
Samantha Angus, Copywriter
Andrew Mowbray, Creative Director
Jon Crowley, SVP, Strategy
Jacky Li, Strategy Director
Lorri MacDonald, EVP, Client Service
Larissa Varga, Account Supervisor
Michael Smith, Group Head, Partnerships
Vinny Gill, Sr. Producer
Dan Vink, Producer
Anna Macina, Sr. Producer
Paul Ibrahim, Product Development Manager
Summer Kim, Director, Creative Services
Ashleigh Smith, QA and Creative Operations

RedLab

Abe Wynen, Colourist, VFX Artist, Producer
Barclay Maude, Executive Producer

School Editing

Monica Remba, Editor
Lynn Sheehy, Editor
Fiona Alvarez, Assistant Editor
Bianca Bissada, Assistant Editor
Yumi Suyama, Executive Producer

Boombox Sound

Someplace Nice Inc.

Chilo Fletcher, Executive Producer
Jerome Kruin, Director

In 2021, the luxury travel industry in North America was hit hard with revenues down 73%. Accor, which operates Fairmont Hotels and Resorts, launched a campaign in October of 2022 to reignite bookings and revenues. They created BeyondLIMITS, a series of one-of-a-kind experiences designed to generate PR buzz and social content, that included a symphony in a cenote and an underwater ballet. All content drove to a custom bookings website. The campaign generated 290 million impressions, plus increased bookings by 117% and revenues by 209% versus 2019.