AGENCY
Bensimon Byrne / Narrative / OneMethod *Lead Agency
Joseph Bonnici, Chief Creative Officer
Debbie Chan, Creative Director / Art Director
David Mueller, Creative Director / Copywriter
John Pavacic, Associate Creative Director / Copywriter
Michelle Pilling, Agency Producer
Marli Bennett, Business Lead
Andrea Lee, Account Lead
Kristina Kosa, Social Media Director
Sarah Lowden, Senior Media Planner
Kurt Krumme, Director of XD
Sheri Clish, Sr. Account Manager
Vanessa Kissoon, Sr. Account Manager
Katie Glover, Associate Account Manager
Untitled Films
Tom Evelyn, Director
Tom Evelyn, Director of Photography
Tom Evelyn, Executive Producer
Tom Evelyn, Line Producer
Rooster Post Production
Michelle Czukar, Editor
Sarah Carlisle, Assistant Editor
Sarah Carlisle, Producer
Fort York VFX
Tess Kennedy, Flame Artist
Tess Kennedy, Online Producer
Berkeley Inc.
Jared Kuemper, Audio Director / Engineer
Jared Kuemper, Audio Producer
SUMMARY
Lockdowns trapped men both physically and emotionally in their homes. Unfortunately, women were trapped with abusive partners. Women’s helplines in Ontario reported an increase of calls by 400%. With a film as the campaign centrepiece, “Day After Day, showed the parallel of lockdown isolation and how it can exasperate gender-based violence.
The campaign motivated men to learn about White Ribbon and their resources to prevent gender-based violence. Website unique site visits were up 5700% during the campaign and it secured $500 k from the Federal Government to fight gender-based violence.
