CLIENT
Pathways to Education
Colleen Ryan, Director, Marketing and Communication
Naresh de Silva, Senior Marketing Manager
Michelle Lee-Garbe, Digital Marketing Manager
AGENCY
Phil Coulter, Creative Director
Stefan D'Aversa, Creative Director
Melissa Powell, Art Director
Megan Burrow, Copywriter
Melanie Abbott, Account Director
Natalie Doyle, Account Coordinator
Ian Barr, SVP, Director of Strategy
Edith Rosa, SVP, General Manager
Brenda Surminski, Agency Producer
Cossette Media
Skin & Bones
Edward Andrews, Director
Joan Bell, Executive Producer
Ted Ghanime, Producer
Smile & Wave
Ashton Lewis, Editor
Ashton Lewis, Producer
Ashton Lewis, Colourist
Lev Bravo, Online Artist
Oso Audio
Harry Knazan, Voice & Music Director
SUMMARY
Amidst a declining donor environment that saw more charities spending big on their causes, Pathways to Education needed to find a way to not only make high school graduation seem important but also attract higher value donors to offset pandemic declines in new donor revenue . By dramatizing the distance between students living in low-income communities and their education, Pathways acquired higher value donors that grew new donor revenue by 112% and increased monthly donor revenue by 148% vs pre-pandemic highs.
