AGENCY
Max Geraldo, Chief Creative Officer
Mike Schonberger, VP, Creative Director
Simon Craig, ACD, Writer
Rebecca Flaman, SVP, BBDO Brand Reputation, Business Director
Tania Montemarano, Group Account Director
Dan Koutoulakis, VP, Planning
Colin Kikcio, Senior Planner
Todd Mackie, French Senior Writer
Charlotte Rivard, French Project Manager
Madjid Hamidi, French Senior Account Director
Curtis Rushing, Director, Data Analytics and Insights
Flare BBDO
Dave Lembke, VP, Executive Producer
Janice Rebelo, Executive Producer
Rob Quan, Sr Print Production Manager
Todd Mackie, Director
Todd Mackie, Production Designer
Glossy Inc.
Shannon Stephaniuk, Public Relations
SUMMARY
With only 27% of Canadians familiar with para sports following the PyeongChang Paralympic Games, the Canadian Paralympic Committee wanted to move the para community from being in an unseen league of their own, to being celebrated with the same legitimacy as any high-performing human. Introducing The Para Expansion Pack: a new prototype to fit the world’s most beloved building toy representing individuals with disabilities and Paralympic sport, driving 10,000+ downloads of the files to 3D print Para Expansion items in the first two weeks alone. Expanding every set, for everyone.
