Moosehead (Canada)

Jessica Boland, Marketing Director, Partner Brands
Julia Glynn, Senior Brand Manager
Christie Stelling, Brand Manager

Arrivals + Departures *Lead Agency

Jeff MacEachern, Chief Creative Officer
Zeeshan Hussain, VP, Business Director
Allison Zakoor, Account Director
Mike Bevacqua, President
Henry Goodman, Senior Planner
Oliver Chiang, Copywriter
Jordan Escobar, Account Director
Denika Angelone, Head of Planning
Ashley O'Driscoll, Senior Designer
Nikki Drakul, Integrated Producer
Tyler Harris, Account Director
Leila Siddiqi, Head of Planning
Claire McRae, Director of Production
Colin McRae, Retoucher

Media Experts *Lead Agency

Johari Williams, Group Account Director
Jillian Clarke, Account Supervisor
Taylor Guthrie, Managing Director, Society
Lauren McKee, Supervisor, Society
Tamara Kassouf, Buyer, Broadcast

Craft Public Relations

Lisa Pasquin, President
Linda Yahya, Senior Account Director
Kaila Currie-Bartlett, Account Executive

Steam Films

James Michael Chiang, Director
Jill Brennan, Executive Producer
Jill Brennan, Line Producer
Bobby Shore, DOP
Jill Brennan, Production Coordinator

Married to Giants/Wingman VFX

Sam Simpson, Executive Producer
Nick Yumul, Editor
Julie Axell, Managing Partner/Executive Producer
Airees Angellakis, Producer
Julie Axell, Online
Julie Axell, Online

SNDWRx

Didier Tovel, Engineer/Owner
Alison Lawee, Executive Producer

Truly Hard Seltzer needed to accelerate brand awareness and business growth in a competitive category with little differentiation. We uncovered that when it comes to ‘flavour’ Truly stood for more than taste, they stood for self-expression. To connect with our audience we developed an original 12 track branded Spotify playlist made with 8 emerging Canadian artists and sounds extracted from fruit. An unexpected, yet embraced, brand experience that drove +11% brand awareness, +5% purchase intent and +259% volume growth helping secure distribution in Canada’s largest category retailer, the LCBO.