CLIENT
Accor Hotels
Jeff Doane, Chief Commercial Officer, North & Central America
Nicole Lierheimer, VP Public Relations and Communications
Michael Innocentin, SVP Marketing, North & Central America
Michael Innocentin, VP Loyalty Programs
Michael Innocentin, Director Loyalty Marketing
Rodrigo Coelho, Digital Loyalty Marketing Specialist
Michael Innocentin, Director Social Media and Community
Michael Innocentin, Executive Director ecommerce and digital
Michael Innocentin, Director ecommerce strategy and performance
Michael Innocentin, Senior Manager ecommerce and digital
Nicole Lierheimer, Senior Manager PR and Communications
Michael Innocentin, Manager ecommerce
Michael Innocentin, Specialist ecommerce
Michael Innocentin, Specialist ecommerce
AGENCY
Rodrigo Coelho, VP Strategy
Raul Garcia, ECD
Max May, Creative Director
Antonia Goga, Creative Director
Vinicius Tyszler, Group Account Director
Rodrigo Coelho, Copywriter
Rodrigo Coelho, Junior Copywriter
Rodrigo Coelho, Junior Copywriter
Rodrigo Coelho, Art Director
Ahmed Omar, Senior Producer
Rodrigo Coelho, Senior Producer
Rodrigo Coelho, Content Producer
Rodrigo Coelho, Head of Production
Matt Lewis, President
Rodrigo Coelho, Senior Manager Broadcast Business
Rodrigo Coelho, Associate Business Leadership
Angela Gill, Group Account Director
Rodrigo Coelho, Junior Strategist
UM
Michelle Arksey, Director, Connection Planning
Michelle Arksey, Senior Connection Planner
SUMMARY
Canadians saw a glimmer of hope and 65% started to think about vacationing again.
But planning it had become so transactional and stressful.
For Accor, in order to capture the bookings influx, they needed to go beyond protocols and policies, and wrap offers on a campaign that would emotionally connect with people.
Travellers were to embrace the basics of acting human to overcome social awkwardness and enjoy their trips. Through humour, when the travel industry was being decimated by a global pandemic, Accor had its best year ever.
