CLIENT
Raptors Republic
Mike Dubrick, Creative Director / Writer
Joel Holtby, Creative Director / Art Director / Designer
Aaron Starkman, Executive Creative Director
Christina Yu, Executive Creative Director
Brad Stapleton, Developer
Jake Lim, Designer
Brandon Methner, Illsutrator
Sean McDonald, Head of Strategy
Sara Lemmermeyer, Account Manager
Scott Lyons, Account Director, Erica Metcalfe, Producer
Wes Schyngera, Producer
Narine Artinian, Producer
Rob Jankowski, Account Manager
AGENCY
Mike Dubrick, Creative Director / Writer
Joel Holtby, Creative Director / Art Director / Designer
Aaron Starkman, Executive Creative Director
Christina Yu, Executive Creative Director
Brad Stapleton, Developer
Jake Lim, Designer
Brandon Methner, Illsutrator
Sean McDonald, Head of Strategy
Sara Lemmermeyer, Account Manager
Scott Lyons, Account Director, Erica Metcalfe, Producer
Wes Schyngera, Producer
Narine Artinian, Producer
Rob Jankowski, Account Manager
SUMMARY
Excitement for the 2019 Toronto Raptors playoff run was at an all-time high, but true fans were obsessed with Kawhi Leonard’s uncertain future with the team. To help steal share of voice during this time dominated by mainstream media, Raptors Republic capitalized on the Kawhi speculation by doing what mainstream media wasn’t - contributing to the NBA Playoffs instead of only reporting on them.