A&W

Tom Newitt, Senior Director of Marketing, Brand Communications
Julia Cutt, Manager, Media and Online Communications
Susan Dong, Manager, Brand Communications

Rethink *Lead Agency

Aliz Tennant, Amplification Strategist
Gordon Zhang, Amplification Strategist
Laura Rioux, Broadcast Producer
Bob Simpson, Creative Director
Darren Yada, Strategist
Chelsea Stoelting, Account Services
Dan Culic, Account Services
Sarah Vingoe, Broadcast Producer
Pam Rounis, Art Director

Vizeum Canada

This case describes how A&W became the first Burger QSR to forge a relationship with the county’s leading plant-based (Vegan) Influencers that helped them win over the broader plant-based community for the launch of the Beyond Meat Burger. We’ll outline how winning over an audience that self-admittedly would have been the last to advocate for a Burger QSR became the critical first step to creating the momentum that fueled intrigue and trial with Meat-reducing Millennials.