AGENCY
Maxi Izkoff, CEO
Ana Bogni, COO
Carolina Bruzzone, CSO
Lucía Parodi, Head of Integrated Media
Rafael Santamarina, CCO
Ignacio Etchanique, CCO
Javier García Paz, ECD
SUMMARY
Dove has always focused on women and their self-esteem, and has worked to help them with its products and messages, with a clear and consistent purpose over the years. On this occasion, her great challenge was to find something that is permeable for adolescents, but also for mothers, since they are the recommenders.
The campaign starring real mothers and daughters, which had a leading role on TikTok, reached and exceeded all the objectives set, generating great acceptance among both mothers and their daughters.¦Dove has always focused on women and their self-esteem, and has worked to help them with its products and messages, with a clear and consistent purpose over the years. On this occasion, her great challenge was to find something that is permeable for adolescents, but also for mothers, since they are the recommenders.
The campaign starring real mothers and daughters, which had a leading role on TikTok, reached and exceeded all the objectives set, generating great acceptance among both mothers and their daughters.
