CLIENT
Unilever (Global)
Samir Singh, Chief Marketing Officer, Personal Care
Kartik Chandrasekhar, Global Brand Vice President, Lifebuoy
Triveni Rajagopal, Global Digital Director, Skin Cleansing
Parnil Sarin, Global Brand Director, Lifebuoy
Khim Yin Poh, Global Brand Vice President, Disruptive Hygiene
Aarti Daryanani, Global Brand Manager, Lifebuoy
Payal Shah, Global Assistant Brand Manager, Lifebuoy
AGENCY
Sagar Kapoor, Chief Creative Officer
Sarvesh Raikar, Regional Creative Officer
Sharmine Panthaky, Executive Vice President
Joybrato Dutta, Group Creative Director
Satendra Mhatre, Creative Director
Prathamesh Kulkarni, Associate Vice President
Poonam Raichura, Vice President
Ashish Kadam, Creative Director
Eshwari Pandit, Creative Director
Amey Pandit, Creative
Adarsh More, Brand Services Manager
Jarron Fernandes, Senior Agency Producer
Zayed Peshimam, Intern
Uday Jumle, Creative
Yogesh Anabhavane, Creative Support Executive
Vivek Warang, Creative Support Executive
Sayed Mohammed Mustafa, Creative Support Executive
Satendra Mhatre, Creative Director
Prathamesh Kulkarni, Management Trainee
MullenLowe
Vinay Vinayak, Global Business Director
Jonathan Nienaber, Global Planning Director
MullenLowe Salt
Suzy Goulding, Business Unit Director
Tan Long, Account Director
Weber Shandwick
Ben Hickey, Vice President, Client Experience
Ujwal Sharma, Account Director
Herbert Leung, Senior Producer
SUMMARY
Lifebuoy is the world’s leading hygiene soap brand with a history of actively championing hygiene behaviour to save lives. Global data revealed that 4 out of 5 people do not wash their hands after using the bathroom. Even in the current pandemic, handwashing rates dropped dramatically after an initial spike. To futureproof the world against pandemics, we bucked conventional advertising approaches to partner governments and NGOs to infiltrate early childhood education, in order to hardcode the life-saving behaviour of handwashing as they learn one of the first lessons in life.
