CLIENT
PrJSC “Ternopilskii Molokozavod”
Yuliia Demchyk, Chief Marketing Officer
Oksana Velychko, Communications manager
AGENCY
Anastasiia Telepova, Integration Team Lead
Anna Kulinich, Integration Team Manager
Yevhenii Cherepenia, Strategy Lead
Maksim Boritko, Creative Director
Nastia Burganova, Copywriter
Anya Udovenko, Art Director
Yulia Shyrianina, Strategist
Krystyna Foshchai, Designer
Hordiy Vasylash, Designer
Yura Rusovskyi, Designer
Alesia Bondar, Copywriter
Sasha Shcherbakova, Art Director
Nastia Markova, Head of strategy
Nastia Pecheritsia, Senior Strategy
Sonya Panasenko, Copywriter
Eugen Velichev, Designer
Alyona Zykova, Project Manager
Zhenia Dvoretska, Team Lead
Performics Ukraine
SUMMARY
Molokija brand found the solution despite limited advertising budget and powerful competitors' activity. The Brand has stood out and found its own communication niche in the category.
Rebranding has been conducted, which led to changes in product packaging so that product ingredients are now the most essential highlighted detail. Сhanges mentioned above and elaborately planned cross-media activity led us to increase OFF-TAKE indexes significantly. As a result, both White Yoghurt and Kefir became No. 1 in the market share in terms of hryvnias and tonnage from February till May 2021.
