CLIENT
Three Ireland
Eilis Fitzgerald, Head of Marketing Communications
Aislinn O'Connor, Director of Marketing UK & Ireland
Richie Taafe, Business Marketing Manager
AGENCY
Kris Clarkin, Creative Director
Sarah Sherry, Business Director
Aoife Murphy, Executive Strategy Director
Jack Murphy, Senior Planner
Patrick Meade, CEO + Founder
Rory Hamilton, Chief Creative Officer + Founder
Andrea Dalton-Doran, Account Director
Chloe Hanratty, Senior Planner
Sarah Chadwick, Producer
David Kirkpatrick, Digital & Strategy Director
Andy Pierce, Group Strategy Director
Fiona O'Sullivan, Client Partner
Red C Ireland
Jimmy Larsen, jimmy.larsen@redcresearch.ie
Sarah Chapman, Research Project Manager
SUMMARY
To prove the power of Three’s connectivity, we brought Three Business' innovative network and technology to the remote island of Arranmore and reversed over 150 years of emigration.
The campaign repositioned Three into a strong partner for businesses in Ireland and was a real-life demonstration of Three’s brand purpose to ‘help life mean more through connecting’.
Using Three’s unrivalled capacity to go ‘above and beyond’ for their customers, "The Connected Island" demonstrated how Three Business had the network power and expertise to re-connect and transform even the most remote challenge.