Loteria de Concepción Chile

Fernanda Bellenger, Gerente Raspes de Lotería
Claudio Ossandón, Gerente Comercial
Mauro Díaz, Subgerente de Innovación Comercial
Jaime Novoa, Desarrollador juegos

MEGAMEDIA

Camilo Ramirez, Gerente Comercial
Ricardo Cornejo, Director Creativo
Patricio Abarca, Director de programa

Play Latam *Lead Agency

Verónica Undurraga, Directora de Placement
Tomás Echenique, Socio Fundador
Constanza Undurraga, Directora de cuenta

Agency Loteria in house

Manuel Vera, Director Creativo
Harry Riveros, Publicista
Yasmina Samit, Diseñadora

The scratch card market was a mature market and lacking growth, which meant high operational costs. So, we set out to design a strategy that would increase scratch card sales while at the same time avoiding operational costs, through a digital transformation. With this, we designed an innovative way to promote digital scratch cards through a TV show, which managed to increase sales by 680%, thanks to the increase in digital sales that grew in 1,235%. We improved our market share from 45% to 88%, tripling the market.