AGENCY
Cesar Toledo, Partner & Head of Media
Rodrigo Senra, Creative Director
Daniel Poletto, Creative Director
Giulia Queiroz, Strategy Director
Daniel Achucarro, Art Director
Daniel Achucarro, Writer
Rafael Pitanguy, CCO
Daniel Achucarro, Creative Director at VMLY&R
Beto Rogoski, Creative Director
VMLY&R
Daniel Achucarro, Art Director
Daniel Achucarro, Writer
Rafael Pitanguy, CCO
Daniel Achucarro, Creative Director at VMLY&R
Beto Rogoski, Creative Director
SUMMARY
Information consumption has changed in the past decade. Bad news for newsstands.
Santander is the bank for microentrepreneurs and believes in their power to change communities.
Therefore, we subverted the logic of HIGH INVESTMENT IN MEDIA and LOW CREDIT GRANT, to increase newsstand income, in exchange for OOH advertising and bank posts services.The newsstands became the news and the story of the owners became a documentary.Good news for everyone by supporting jobs, culture and 309 new Santander posts -- for those who still prefer a good newspaper in print.
